Odonata is a range of personal care and home care products exclusively made and sold only on Accel Mall.

There’s a lot of handwash in the market nowadays. In order to differentiate them from the competitors, Accel Mall together with Tigerwolves Marketing conceptualize a handwash for their Odonata range, that’s not unlike any other. The handwash contains ingredients such as Allantoin, an ingredient that’s been used in skincare range and is very moisturizing for the skin. The handwash also contains coconut and palm extract which is beneficial for the skin as it keeps it smooth and silky.

CHALLENGE:

To provide brand direction for Odonata’s handwash range and to promote it digitally via social media and e-commerce.

SOLUTION:

Tigerwolves Marketing came up with the idea to make the handwash to become snow foam instead of gel as in increases client’s profit margin.

The scent, the texture of the handwash, the color and the bottle used, was also done by Tigerwolves Marketing.

We also came out with the idea of having Flower Fairies becoming the design and story behind the handwash as it ties back to the ingredient Allantoin which is derived from a flower.

As a lot of handwash out there have a modern design, by using the flower fairies, it gives a vintage, classy and old English style to the handwash, unlike any other in the market.

For the 4 floral scents of the handwash, we grouped it as stronger scents (Alluring Rose & Midnight Iris) and lighter scents (Cherry Blossom & White Musk).

SERVICES:

Sourcing for the packaging, scent, color, coming up with the designs look & feel for Odonata’s handwash. Also managing the social media postings for handwash as well as the website banner designs.