ecoBrown’s is a purveyor of high-quality, wholesome brown rice, with their tagline Brown Is Better.
Other than brown rice, they also have an array of healthy food products.
CHALLENGE: Due to MCO, the industry is affected in terms of sales and ecoBrown’s wanted to reach the market digitally.
SOLUTION:
Tigerwolves came up with a 6 months subscription campaign for ecoBrown’s steamed brown rice (deliver the rice to doorstep), which opened up a new market for ecoBrown’s and attracting the younger crowd to subscribe to their brown rice.
There were small campaigns as well done on social media to educate the audience on ecoBrown’s steamed brown rice which range from Low GI to excessive hunger. Which was also supplemented with radio ads and video ads to promote the brand.
We also came out with monthly social postings which revolves around themes such as Covid-19, dengue and such, which are relevant to current situation.
SERVICES:
Tigerwolves Marketing provided ecoBrown’s with a new branding direction, promotion strategy and social media management.
Category
Food & beverage
date
2020
Jobscope
- Strategy planning
- Digital marketing
- Video production
- Social media management
marketing material
- Video production
- Social media content creation & management
- Radio Ads
- Branding direction
- Promotion strategy
