Radio Ad

ecoBrown’s is a purveyor of high-quality, wholesome brown rice, with their tagline Brown Is Better. 

Other than brown rice, they also have an array of healthy food products.

 

CHALLENGE:

Due to MCO, the industry is affected in terms of sales and ecoBrown’s wanted to reach the market digitally.

 

SOLUTION:

Tigerwolves came up with diabetes campaign for ecoBrown’s Steam Brown Rice product. This is in relation to the current pandemic situation whereby 80% of covid-19 deaths is due to patients who have pre-existing Diabetic condition. We want to show the audience how by consuming ecoBrown’s Steam Brown Rice,which is Low GI (glycaemic index) you can lower your blood sugar levels and control Diabetes. Partnering with Radio (education content) & TV (news angle) to promote ecoBrown’s Steam Brown Rice.

 

SERVICES:

Tigerwolves Marketing provided ecoBrown’s with a new branding direction, promotion strategy (radio & tv) and social media management.

Category

Food & beverage

Date

2020

Jobscope

  • Strategy planning
  • Digital marketing
  • Social media management

Marketing material

  • Social media content creation & management
  • News Segment
  • Radio Ads
  • Branding direction
  • Communication message
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