Concept and Idea

We aim to add emotional value to the design to resonate with consumers. The packaging concept focuses on the warmth and togetherness of the Mid-Autumn Festival. The gift box is designed in the shape of a Malaysia vintage apartment, with each balcony depicting a different moon-gazing scene, showcasing people gathering to celebrate this special night. Whether it’s a family reunion, children listening to stories, sharing a meal, or enjoying the moon alone, the scenes reflect the value people place on family, friendship, and cherished moments.