Challenge

• CP Malaysia, a top frozen food company, sees higher demand for ready-to-eat meals as COVID-19 eases.
• They aim to expand market share with strong branding and innovative marketing.
• Increased competition prompts them to focus on digital marketing, especially on social media.

Objective

• Continously boost brand exposure as CP Malaysia progresses towards market leader status.
• Enhance brand image and branding.

Solution

Penetrate into young adult market (college students and/or working adults) by engaging with them through content designed to be more interesting with fewer hard-selling elements.

Identifying the Brand Uniqueness & Product USP

Generate sufficient “Reason to Buy” for our Target Market

CP Chicken Roll as the Hero Product

• Chili Flavor: Recognized as a favorite among Malaysians, Tigerwolves plans to leverage this by creating relatable content to connect with the target audience.
• Snack Pack:  Microwavable Ready to Eat: Suggested by Tigerwolves, this product is tailored for busy individuals who need convenient food options. The microwavable pack is ideal for quick and easy meals, aligning with the busy schedules of the target market.