Odonata is a range of personal care and home care products exclusively made and sold only on Accel Mall.

The name means the scientific term of a Dragonfly, signifying rebirth as it’s also a new venture by Accel Mall to produce a line of personal & home care products. The products use enzymatic technology which separates them from others out there. It’s also cruelty free, environmentally friendly, non-toxic, free from formaldehyde, parabens, phospahate, phthalates and chlorine-bleach. They used plant-derived ingredients as they want their product to be safe for everyone.

CHALLENGE:

To provide brand direction for Odonata and to promote the products, digitally via social media and e-commerce.

SOLUTION:

Tigerwolves came up with the entire branding direction for Odonata which comprises of the packaging and design, consultation on the pricing, scents and colours, social media management (emphasizing on the unique features of the products) and partnering with Hurr.TV for Jual Letop (digital reality tv to find live streamers talents).

Partnering with Hurr.TV gained 15k worth of sales for Odonata during the 2 weeks segment that involve their products.

Tigerwolves also advice the client to create a floor cleaner to repel insects as dengue is the no.1 lethal death in Malaysia.

For the floor cleaner products, Tigerwolves suggested to client to use pump-packaging to differentiate themselves from other floor cleaner products out there. This is because the pump-packaging dispense the product perfectly every time and it won’t spill on customer’s hands or spill it too much. The pump keeps the floor cleaner fresh and free from contamination!

For the dishwashing liquid, Tigerwolves help client to segment the products according to the usage instead (Grease Fighter/Gentle on Hands/ Plasticware) of the normal scents done by other brands.We also advise on matching the scents to the colors of the liquid.